Market at a

Higher Level

Data-driven, AI-enabled decision making that lets community banks manage customer relationships and enhance the consumer experience

About our

Platform

Our Customer Data Platform (CDP) is an advanced digital platform designed to enhance the financial efficiency and productivity of local banks. By leveraging real-time data processing, machine learning, and AI-driven insights, we empower community banks to create additional value for both themselves and their customers. Acting as a unified central hub, our platform streamlines customer data, optimizes communication, and drives growth by improving customer retention and creating new opportunities for value generation.

Improve Retention

Personalized interactions
Anticipate needs with predictive analytics
Rewards and loyalty programs
Identify and retain at-risk customers

Accelerate Marketing

Cross-sell complementary products
Drive revenue with targeted offers
Understand and predict purchase patterns
Personalized recommendations
Service

Our

Goal

Help community and regional banks, credit unions and smaller financial institutions improve their technological lag and speed up their digital transformation. Allowing them to punch above their weight when it comes to upselling, cross-selling, and customer retention by utilizing and monetizing the tons of data they have that’s going unutilized.

Our

Goal

Help community and regional banks, credit unions and smaller financial institutions improve their technological lag and speed up their digital transformation. Allowing them to punch above their weight when it comes to upselling, cross-selling, and customer retention by utilizing and monetizing the tons of data they have that’s going unutilized.

Service

Ui/Ux

Design

User experience through intuitive and user-centered design solutions.

(UI/UX Services)

User Research

Usability Testing

Wireframing

UI/UX Audits

Use

Cases

Real-world applications are nearly limitless based on your needs and customer data, here’s a few examples.

Declining mortgage activity

Identify

The bank’s retail mortgage unit observes a significant decrease in mortgage applications and approvals over the past quarter, impacting revenue from mortgage and related products.

Analyze & Prepare

Create audiences that share similar parameters (age, gender, income, education, credit score, mobile app activity) using ML look-alike models.

Generate offers with 3 different value propositions (the best interest, free insurance or fast approval).

Marketing decides to test all marketing channels (push, sms, robocall and digital marketing) to weed out ineffective campaigns after 2 weeks.

Act

Campaign audiences are generated daily. Each day, different users predicted by ML Look-alike algorithm receive an offer from the bank. At the end of the 2 weeks all campaigns are compared, and “free insurance” messaging is a clear winner and will continue running. During the first week, the system observed that push messages are opened at 15% rate, while sms links and robocall links are clicked only at 1% rate, so push messages is used as primary delivery method for an offer.

Low transaction volume from new card customers

Identify

Dashboard confirms there is growth in emission, yet an insignificant change in daily transaction amounts. Data also shows that only 10% of new card members have used their card within 2 weeks.

Analyze & Prepare

The bank concludes that new customers need education on how to use their new cards. Bank and marketing department, using Event-based campaigns module, create a series of campaigns that: introduce customers to the banking app using SMS; educate on how to top-up a card; show how to enable Apple Pay or Google Pay; remind customers about the benefits of the loyalty program.

Act

Campaign offer generated at the moment when customer receives their new card. During following 5 to 10 days customer receives educational messages. At the end of the second week, marketing and retail teams observe that 30% of new cards have had transactions. Campaigns are enriched and adjusted, when there is new perks or cashback is available to offer.

Increase in customer churn

Identify

Dashboards identifies that there is a growth in customer churn.

Analyze & Prepare

The bank uses Context-based audience generator to create lookalike audiences to find patterns that could classify customers as a risk.

Act

Campaign created to offer 10% cash back for at risk audiences. After a month, Dashboards shows positive trends from the successful campaign, a signal that churn is reversing.

Massive data, easy visualization

Our easy to navigate interactive dashboard consolidates your customer data into usable metrics to jump-start campaigns, identify trends, see performance metrics, monitor progress and make real-time decisions.

A focus on community banks sets us apart

Unlike general solutions that overlook the unique needs of community banks, we’re purpose-built to serve them. Our platform is designed for rapid implementation, affordability, and impactful results—making it the ideal choice for community-focused financial institutions that want to stay competitive without breaking the bank.

A focus on community banks sets us apart

Unlike general solutions that overlook the unique needs of community banks, we’re purpose-built to serve them. Our platform is designed for rapid implementation, affordability, and impactful results—making it the ideal choice for community-focused financial institutions that want to stay competitive without breaking the bank.

Feature Rich

RedBee Platform is uniquely created for community and regional banks, credit unions and smaller financial institutions, focusing on their special needs. In the standard package, the platform includes use-case proven AI and machine learning models focused on upselling, cross-selling, and customer retention. These models allow banks to engage with customers more effectively by identifying relevant opportunities and improving customer loyalty.

Easy To Integrate

While features offered by RedBee Platform are partially available on the market, they are often spread across different solutions or designed for broader audiences. On top of that, in order to use competitor solutions, bank needs to buy proprietary ETL, DWH, BI and ML systems. RedBee Platform brings these features together in one integrated platform, with the flexibility to adapt as a bank’s strategy evolves.

Speed To Market

RedBee Platform can be implemented within 3 months, with unique cases extending up to 3+(2) months. This is still quicker compared to many other solutions, which often require on average 12+ months for integration.

Affordable Packages

The RedBee Platform is an affordable and cost-effective solution, offering premium features at a fraction of the cost of traditional providers.

Our

Mission

We are on a mission to empower community banks and financial institutions with AI and innovative business ecosystem model solutions. We aim to enhance the quality of services and products of community banks, improve customer relationship between banks and its customers and increase shareholder value. We strive to transform the FinTech landscape by delivering innovative, data-driven solutions tailored to the unique needs of our clients that enhance customer engagement and improve operational efficiency by partnering with banks.

The financial industry is rapidly changing, and community banks need to embrace new technology to stay competitive. With our expertise in AI and digital solutions, TurmaFinTech is the ideal partner for banks looking to adapt and succeed in this fast-paced environment. Our deep understanding of ecosystem business models and the financial industry positions TurmaFinTech as the premier partner for financial institutions aiming to excel in a rapidly evolving landscape.

Our

People

Yerbol Orynbayev

Yerbol Orynbayev is an independent financial services consultant based in Washington D.C. and former Deputy Prime Minister of Kazakhstan. Holding several policymaking positions in Government, Orynbayev played a key role in driving economic development in the country, increasing its influence as a global trading partner, and reforming its education system.

Orynbayev advises leading financial services and technology companies, helping them to embrace new banking technologies to keep up with the ever-evolving financial sector and build their own ecosystems. He held a number of senior positions in private financial, research and technology companies, uniquely blending a 20-year career in banking with experience of implementing fiscal policy at a governmental level.

Prior to his consultancy career, Orynbayev held high-ranking positions in the Government of Kazakhstan, establishing himself as a leading voice on economic, employment, and education issues. He served as the Deputy Prime Minister from 2007-2013, Aide to the President on economic policy from 2013-2015, and also worked as the Governor of the World Bank on behalf of Kazakhstan. Most notably, during his tenure as Deputy Prime Minister of Kazakhstan, he helped to steer the nation out of the Financial Crisis in 2008.

Orynbayev is an expert in banking ecosystems, and believes in the power of AI, big data analytics, and mobile technologies to drive innovation in the banking sector. He regularly writes about economic trends and issues around the world, and is soon to release an article focusing on The Commonwealth of Independent States.

Orynbayev started his career in banking, and was Chairman of First Heartland Securities, which executed the turnaround of Jusan Bank. He has also held a number of Board-level roles at the National Bank of Kazakhstan and Agency for Regulations of Financial Markets.

He holds a degree in Law from Moscow State University, and an MA in International Policy Development from Duke University.

Orynbayev is passionate about improving education for young people, and believes that Western-Style education helps put developing countries on a path to greater prosperity. He spearheaded the launch of the first Western-style research university in Kazakhstan, recognising the powerful role that academic institutions could play in the development of a country.

Bauyrzhan Aubakir

With over ten years of experience in AI, data science, and robotics, Bauyrzhan brings deep expertise in creating advanced machine learning solutions. His background includes impactful work in financial technology, where he led data-driven initiatives across customer analytics, fraud detection, and digital marketing. Bauyrzhan holds a Master’s degree in Mechatronics and Robotics and has published research on robotics and AI applications. He is committed to leveraging AI to deliver innovative solutions that drive business growth and enhance user experiences.

Adam Turmakhan

With a strong background in data science, finance, and environmental science, Adam has a comprehensive understanding of banking processes and investment products, gained through hands-on experience as a Data Scientist, Financial Analyst, and during his internships in marketplace development.

Adam holds a Master’s in Data Science from Boston University and a Bachelor’s in Accounting and Finance Management from Northeastern University. He also earned a Bachelor’s in Environmental Studies from American University. His diverse academic and professional experiences have equipped him with the skills needed to drive innovation in the financial technology space.

Passionate about business development and continuous learning, Adam plans to pursue an MBA to expand his impact in the industry. His diverse combination of technical expertise and strategic thinking positions him to make a meaningful difference in how banks leverage technology to serve their customers.

Yerbol Orynbayev

President

Yerbol Orynbayev is an expert in banking business ecosystems, with expertise in harnessing AI, big data, and digital technologies to drive ...

Bauyrzhan Aubakir

Chief AI Expert

Bauyrzhan Aubakir is a highly accomplished data science, artificial intelligence, machine learning and technology leader ...

Adam Turmakhan

CEO & Chief Operating Officer

Adam Turmakhan is a dynamic professional with a diverse background in data science, finance, and business, uniquely positioning ...

Our

News

Industry insights, relationship marketing trends, platform updates, and more.

NEWS

US banks must double their investment in credit risk management processes – leading financial consultant

With rates now cut and the costs of borrowing reduced, US banks prepare for an influx of new borrowers, argues leading financial consultant Yerbol Orynbayev.

Douglas Blakey
Oct. 18, 2024
NEWS

Martin Gruenberg’s FDIC successor should not veto bank-fintech partnerships

Yerbol Orynbayev, financial services consultant and former deputy prime minister of Kazakhstan, believes that depriving fintechs of partnerships could move the US banking sector closer to a monopoly.

Yerbol Orynbayev
Jul. 11, 2024
NEWS

Wave of consolidation could save smaller US banks

After a dip in US banking M&A activity in 2023, next year may see a wave of consolidation as smaller banks seek new competitive advantages.

Aliya Shibli
Dec. 4, 2023
NEWS

Small is Beautiful in Banking: Little US Institutions Form a Financial Backbone

Yerbol Orynbayev, former Deputy Prime Minister of Kazakhstan and World Bank governor, reports for CFI.co on the American banking sector.

Yerbol Orynbayev
Sept. 17, 2024

Contact

Us

Like a personalized demo? Have questions about the platform? Ready to discuss pricing? Send us an email and we will respond promptly.

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